How I sell with Claude, piece by piece.https://www.emilianomoretti.com/enhttps://www.emilianomoretti.com/en/blog/notion-as-memory/https://www.emilianomoretti.com/en/blog/notion-as-memory/Everything Claude knows about a client comes from Notion. How I organize client files, call notes and proposals so the AI never starts from scratch.Mon, 02 Nov 2026 06:00:00 GMTNotionClaudeAI for salessales processhttps://www.emilianomoretti.com/en/blog/selling-surf-lessons-online/https://www.emilianomoretti.com/en/blog/selling-surf-lessons-online/The Tilegit case study, an online surf academy: visual identity, website and campaign to sell something you learn in the ocean. Why I bring it up so often.Thu, 29 Oct 2026 06:00:00 GMTcase studiesvisual identityonline educationwebsite conversionhttps://www.emilianomoretti.com/en/blog/tech-show-madrid-shopify-fik-sstil/https://www.emilianomoretti.com/en/blog/tech-show-madrid-shopify-fik-sstil/On November 4 and 5 I'll be at Tech Show Madrid with SSTIL and FIK, in the Shopify area. Why Shopify's new focus on helping merchants grow brings us together.Wed, 28 Oct 2026 12:00:00 GMTTech Show MadridShopifyeShowecommercemarketing agencieshttps://www.emilianomoretti.com/en/blog/visual-identity-and-trust/https://www.emilianomoretti.com/en/blog/visual-identity-and-trust/To buy from someone, you have to trust the person and their brand. What selling at a design studio taught me, with three real case studies as examples.Mon, 26 Oct 2026 06:00:00 GMTvisual identitybrandingtrustB2B saleshttps://www.emilianomoretti.com/en/blog/pibe-valderrama-fake-haircut/https://www.emilianomoretti.com/en/blog/pibe-valderrama-fake-haircut/A beer brand made people believe Valderrama had cut off his famous hair, and the media covered it for free. What it makes me think about an agency's job.Thu, 22 Oct 2026 06:00:00 GMTawarenessearned mediamarketing agenciescampaignshttps://www.emilianomoretti.com/en/blog/build-the-sales-engine-before-you-scale/https://www.emilianomoretti.com/en/blog/build-the-sales-engine-before-you-scale/What I took from Rodobo's episode with Javi Consuegra: prospecting cadence, emotional buying, who talks in the meeting and automating without losing relevance.Tue, 20 Oct 2026 12:00:00 GMTprospectingprospecting cadenceICPB2B salespodcasthttps://www.emilianomoretti.com/en/blog/you-always-buy-from-people-you-like/https://www.emilianomoretti.com/en/blog/you-always-buy-from-people-you-like/With AI, proposals arrive more complete, faster and without mistakes. Why the person matters more than ever in B2B sales, and what I do to take care of that.Mon, 19 Oct 2026 06:00:00 GMTB2B salestrustAI for salesclient relationshipshttps://www.emilianomoretti.com/en/blog/case-studies-when-your-work-isnt-visible/https://www.emilianomoretti.com/en/blog/case-studies-when-your-work-isnt-visible/At a web agency the portfolio builds itself. In automation and apps it's much harder. How we're putting together NocodeHackers' case studies.Fri, 16 Oct 2026 08:00:00 GMTcase studiesB2B salesportfolioNotionClaudehttps://www.emilianomoretti.com/en/blog/my-first-two-leads-were-friends/https://www.emilianomoretti.com/en/blog/my-first-two-leads-were-friends/I published my website and two requests came in on WhatsApp to build a flow like mine. Both were from friends. Why trust is the thing AI can't copy.Wed, 14 Oct 2026 18:00:00 GMTAI for salestrustpersonal brandclient relationshipshttps://www.emilianomoretti.com/en/blog/automated-sales-process-with-claude/https://www.emilianomoretti.com/en/blog/automated-sales-process-with-claude/From a lead's first email to the CRM with zero manual data entry, using Claude, Granola, Notion and HubSpot: the step-by-step flow and what I chose not to automate.Wed, 14 Oct 2026 12:00:00 GMTAI for salesClaudesales processsales automationNotionHubSpothttps://www.emilianomoretti.com/en/blog/what-i-delegate-to-ai-and-what-i-dont/https://www.emilianomoretti.com/en/blog/what-i-delegate-to-ai-and-what-i-dont/In media and sales since 2011, and since 2026 running a sales process built with Claude. What I hand over to AI, what I keep, and what changed in practice.Wed, 14 Oct 2026 11:00:00 GMTAI for salesfuture of salessales leadershipClaudehttps://www.emilianomoretti.com/en/blog/personal-website-with-claude-github-vercel/https://www.emilianomoretti.com/en/blog/personal-website-with-claude-github-vercel/How I built this website with Claude, GitHub, Vercel and Astro, without knowing how to code or paying for hosting: the tools, the steps and what went wrong.Wed, 14 Oct 2026 10:00:00 GMTClaudeGitHubVercelAstropersonal websitepersonal brand