>_Blog
How I sell with Claude, piece by piece. What I try, what works and what I haven’t figured out yet.
I write mostly in Spanish. These are the articles I’ve translated so far; the rest are on the blog en español.
All articles
- Notion as memory: the foundation of my sales process with Claude Everything Claude knows about a client comes from Notion. How I organize client files, call notes and proposals so the AI never starts from scratch. Read
- If we can sell surf lessons online, we can sell anything The Tilegit case study, an online surf academy: visual identity, website and campaign to sell something you learn in the ocean. Why I bring it up so often. Read
- See you at Tech Show Madrid: Shopify, FIK and SSTIL On November 4 and 5 I'll be at Tech Show Madrid with SSTIL and FIK, in the Shopify area. Why Shopify's new focus on helping merchants grow brings us together. Read
- Visual identity and trust: what I learned selling branding To buy from someone, you have to trust the person and their brand. What selling at a design studio taught me, with three real case studies as examples. Read
- Pibe Valderrama's fake haircut and the role of an agency today A beer brand made people believe Valderrama had cut off his famous hair, and the media covered it for free. What it makes me think about an agency's job. Read
- Build the little sales engine first, then scale What I took from Rodobo's episode with Javi Consuegra: prospecting cadence, emotional buying, who talks in the meeting and automating without losing relevance. Read
- You'll always buy from the person you like (at least for now) With AI, proposals arrive more complete, faster and without mistakes. Why the person matters more than ever in B2B sales, and what I do to take care of that. Read
- Case studies: how to show what you do when your work isn't visible At a web agency the portfolio builds itself. In automation and apps it's much harder. How we're putting together NocodeHackers' case studies. Read
- My first two leads were friends: what AI can't replace I published my website and two requests came in on WhatsApp to build a flow like mine. Both were from friends. Why trust is the thing AI can't copy. Read
- How I automated my sales process with Claude (without knowing how to code) From a lead's first email to the CRM with zero manual data entry, using Claude, Granola, Notion and HubSpot: the step-by-step flow and what I chose not to automate. Read
- What I delegate to AI and what I don't (and why I'm not afraid) In media and sales since 2011, and since 2026 running a sales process built with Claude. What I hand over to AI, what I keep, and what changed in practice. Read
- How I built my personal website with Claude, GitHub and Vercel (free and without coding) How I built this website with Claude, GitHub, Vercel and Astro, without knowing how to code or paying for hosting: the tools, the steps and what went wrong. Read
Bringing AI into your company? Let’s talk for 30 minutes, in Madrid or on a video call, and compare notes.